Longtime Honolulu-based Hawaiian fashion, gift and souvenir retailer Hilo Hattie was sold today to a California company.

Hilo Hattie’s seven stores on Oahu, Kauai, Maui and the Big Island—as well as its online retail store—will continue business as usual.

The 45-year-old company—and self-prolaimed “Store of Hawaii”—was purchased for an undisclosed sum by TOC Inc., which also owns the Hawaii franchise of Fantastic Sams hair salons.

"I have the utmost confidence in TOC Inc's ability to successfully grow the company," said Jim Romig, Hilo Hattie’s longtime chairman, in a statement. Romig founded the company as Kaluna Hawaii Sportswear on Kauai in 1963, moving to Oahu two years later to manufacture Hawaiian fashions.

The company changed its name to Hilo Hattie in 1979—in honor of Hawaii musician Clarissa Haili, who took her name from the 1932 hapa-haole song, “When Hilo Hattie Does the Hilo Hop.”  The company has grown into one of the largest and most world-recognized retail brands of Hawaiian-themed apparel.

TOC Inc. principal Ted Nelson said in the statement that he would continue building and expanding the Hilo Hattie brand. Hilo Hattie has two stores in Southern California, and will open a new 20,000 square-foot flagship store at Waikiki’s Royal Hawaiian Center in 2009.
  

The May/June 2008 issue of HAWAII Magazine features a story on cartoonist Robert Ripley’s fascination with our Islands. Ripley created Ripley’s Believe It or Not! —the strange-but-true trivia-filled newspaper cartoon series. And, reports writer Greg Daugherty, he visited Hawaii four or five times during his brief, illustrious life.

The “believe it or not” Ripley nuggets you’ll find in our story include:

• How the amateur anthropologist—portrayed as a hardy world adventurer—actually preferred to travel in the lap of luxury.

• How most of his “Believe or Not” items were actually uncovered by an associate combing the shelves at the New York Public Library.

• How he saw water falling “uphill” in Oahu’s Nuuanu Valley.

• How he discovered the “House of Everlasting Fire”— better known to most of us as Kilauea volcano’s Halemaumau crater.

You’ll find the full text of Daugherty’s story—along with vintage cartoons and photos from Ripley’s Hawaii sojourns—in the current issue. Here's an excerpt:

When Robert Ripley arrived in Hawaii for the first time in 1922, the young “Believe It or Not!” cartoonist recorded a couple of surprises in his dispatches home. First was the genuine friendliness of the Hawaiians who greeted his ship. Second, the hula turned out to be less risqué than he had expected—or maybe hoped.

From his first trip to the Islands, Ripley was amazed by their natural wonders, which would figure in his cartoons for decades to come. Many he sketched at the actual sites, later transforming the sketches into finished artwork at his drawing board in New York.

Ripley's interest in all things Hawaiian went so far that he hired a well-known Chinese-Hawaiian author, actress and lecturer named Li Ling Ai and gave her the fancy title: director of the "Ripley's Believe It or Not!" Far Eastern Department.

You'll find HAWAII Magazine in most bookstores nationwide. In addition to print subscriptions, we now offer digital subscriptions and single copies as well.
 
 

You ask. We answer.

HAWAII Magazine reader David Sand had a question about announcing a marriage in Hawaiian.

How do I write "I am pleased to announce the marriage of my daughter, (girl’s name), to (boy’s name)" in the Hawaiian language?

Of course, we queried one of the best authorities we know on the matter: Hawaiian language expert Puakea Nogelmeier. Frequent HawaiiMagazine.com visitors might be familiar with Nogelmeier’s voice. He’s the voice on our Web site’s “How Hawaiian Should Sound” page.

Nogelmeier’s answer on the wedding question?





To get it absolutely right, you would need a kahako—that short line above the “o” in no and the “a” in ia, otherwise known as a macron. The macron indicates a long or stressed "o" and "a" sound.

In any case, best wishes to the bride and groom (and parents) from all of us at HAWAII Magazine.
 
 

Today is Childrens’ Day in Japan—a day replacing Boys’ Day (which once claimed May 5) and Girls' Day in that country.

Here in Hawaii, though, we still believe a single shared day is far too brief to celebrate the many wonderful things about BOTH genders. Plus, we love a good party.

And so we celebrate Girls’ Day on March 3 (3/3), and Boys’ Day today (5/5).

Drive through neighborhoods and suburbs in Hawaii today and you’ll see koinobori—colorful carp streamers “swimming” the tradewinds on bamboo poles outside homes. Count the number of carp on the poles and you’ll know how many boys reside in each home. The largest carp honors the oldest boy, the smallest carp the youngest.

According to Joan Namkoong’s book Family Traditions in Hawaii, koi (carp in Japanese) symbolize masculinity. It’s a tough fish, believed to swim upstream through currents, scale waterfalls and still live a long life. All of these good qualities to prevail upon a young man.

Male dolls representing heroic warriors—replete with body armor, weapons and helmets—are given and displayed.

Kashiwa mochi—a bean-filled rice cake wrapped in an oak leaf—and chimaki mochi—same thing, wrapped in bamboo leaves—are often given to the men of the house.

Sadly, no koinobori greeted my editor and me when we arrived in the office this morning. Surprising, too—us being fine, upstanding males, and all.

But the day is still young.

  

It’s not official just yet.

But Honolulu Mayor Mufi Hannemann, a couple of corporate sponsors and a whole lot of volunteers donating and stringing flowers crafted the world’s longest lei yesterday at May Day festivities in Waikiki.

The final length? 5,336 feet—or 56 feet over the mile-long goal the Mayor had set.

The event was documented for the folks at Guinness Book of World Records, who will, hopefully, make the world record official within the next few weeks. Overhead video from a news helicopter, photos, witness statements and the confirmation of not just one, but two notary publics will be sent to the book’s British publisher.

“When that helicopter is flying overhead, I want you to wave because that image is going to be seen around the world,” Mayor Hannemann instructed the crowd. The lei—which encircled much of Waikiki’s Kapiolani Park, at the foot of Diamond Head—was comprised of hundreds of yard-long segments of strung-together plumeria, orchid, hibiscus and other flowers.

Hannemann, the event’s de facto head cheerleader, seemed elated. “I’m very happy we’re going to be in the Guinness Book of World Records,” he said. “It’s another great cultural achievement for the people of Honolulu.”

After documentation, the crowd was allowed to take segments of the record-breaking lei with them as souvenirs.

Check out a video report on the event from Honolulu TV station KHNL here.
 

You may have heard that many of us here in Hawaii eat Spam.

Fried Spam, eggs and rice for breakfast. A Spam musubi before lunch. A spam musubi FOR lunch.

Guilty as charged.

In a state where every McDonald’s restaurant has a Spam breakfast platter on the menu, is it any wonder we put aside a day each year to celebrate our obsession with the canned pink luncheon meat from Austin, Minnesota?

Hawaii’s largest Spam festival, the Waikiki Spam Jam, makes its sixth-annual appearance Saturday, from 4 to 10 p.m. A good-sized portion of Waikiki’s main drag, Kalakaua Avenue, will shut down for the street festival. There’ll be a couple of entertainment stages. Merchandise booths will sell Spam T-shirts, sunglasses, dolls, straw hats and other paraphernalia. The winner of a Mr.-or-Ms. Spam beauty contest will get a year's supply of salty pork goodness.

And yes, Virginia, a dozen or so Honolulu restaurants are setting up food booths to sell Spam-enhanced culinary creations to the famished multitudes bound to show up.

You might ask, “Derek, I'm staying in Waikiki this weekend, should I go?” To that, I might answer, “If you’re not a vegan or on a low-cholesterol diet … why not?”

Spam folklore has it that Hawaii residents were introduced to the stuff during World War II when fresh meat was hard to come by in our isolated archipelago. Apparently, it was love at first bite. These days, it’s said we consume 7 percent of all Spam sold in the United States annually, and 16 times more Spam per capita than any other state. Pretty scary for a state with just a half-percent of the U.S. population.

Spam cookbooks abound, giving credence to fans who wax lyrical about the canned meat product’s limitless culinary applications. But most local folks—present company included—dig it most in a Spam musubi: a tasty, extremely portable snack consisting of a marinated slice of fried Spam snuggled in a block of sticky rice wrapped with dried seaweed.

(That’s a Spam musubi I enjoyed this morning, in the top photo.)

We’ve got more information on this weekend’s Waikiki Spam Jam here. But if you need a good laugh or proof that Spam-maker Hormel Food Corporation has a sense of humor about its much-maligned “mystery meat,” click here, and toss a query at the all-knowing “Book of Spam.”

And click here for a "How to Make a Spam Musubi" video we found on YouTube.

 

Perhaps you’ve heard the old hapa haole hula anthem, “May Day is ‘Lei Day’ in Hawaii.”

The song is still largely true. Each year on May 1, many residents statewide celebrate Hawaiian culture and island culture by attending music and hula shows, sporting their best aloha wear and wearing colorful floral lei.

But Honolulu politicos—Mayor Mufi Hannemann, most prominently—are hoping to prove May Day is indeed Lei Day this year with the construction of Guinness world-record-breaking floral lei in Waikiki’s Kapiolani Park. Minimum length? One mile when the string of flowers is finally tied together. 

Thousands of fresh flowers, hundreds of volunteers and two full days will be necessary to accomplish the task. And if you’re in town on May 1, you could participate in the world-record attempt as one of many residents and visitors holding the lei when the mayor connects the ends.

We’re thinking seriously cool photo op for the mayor (and you) here.

The city’s 81st annual Lei Day celebration in Kapiolani Park will also feature live music and hula, demonstrations and exhibits of Hawaiian craftmaking, and lots of colorful and fragrant lei for sale.

You’ll find a complete schedule of Lei Day celebration events here. More information about the city’s Lei Day celebration and Guinness world-record attempt is here.
  

One of the cooler things about my job is escaping the office on Oahu every couple of months, flying to one of the neighbor islands and getting to call what I do there work.

I’m on the island of Lanai this weekend, taking in some scenery, activities and food. You’ll see everything I collect while I'm here in future HawaiiMagazine.com Web posts and HAWAII Magazine articles.

For now, though, some photographic evidence of what I was up to on Friday.

Vog from Kilauea enveloped most of Hawaii on Friday, obscuring views of Oahu and Molokai on the morning flight to Lanai. The effect it had on the view of the manicured gardens at the Four Seasons Lodge at Koele when I checked in, however, was wonderfully dramatic.

A view of the island's only town, Lanai City, from a bluff above the Lodge at Koele. With just over 3,000 residents, a handful of businesses and comprised mainly of homes, it's not your classic definition of a "city." But you'll meet some of the friendliest people in Hawaii here.

I rented a Jeep 4x4  to explore the island's beaches for a future HAWAII Magazine feature. With only 30 miles of paved road on the island, Jeeps are pretty much the only rental available. Fortunately, they're the best way to see Lanai (other than on horseback, which I'm also doing a bit of this weekend for a HAWAII feature). This is a beach road on the island's north shore.

Polihua Beach, on Lanai's north side, is your reward after a lengthy and extremely bumpy drive down a single-lane Jeep trail. Stretching more than two miles, it's Lanai's longest white sand beach. It's also one of the island's most remote. On a typical late afternoon visit, you'll find about as many people exploring its breathtaking grandeur as you do in this photo.

My dinner after a long day of "work"—a meat lover's pizza at Pele's Other Garden in Lanai City. It's always a joy visiting owners Mark and Barbara Zigmond, and sampling their terrific homemade Italian entrees, pizzas, deli sandwiches and desserts. Great people. Must-have-food on Lanai. Check out Mark's must-read "My Corner of Paradise" feature in our Jan./Feb. 2008 issue.

 

The cover feature of the new issue of HAWAII Magazine is all about the “15 Things We Love About Hawaii” right now.

Among them, you’ll find the Big Island-made chocolate we’d fly from our Oahu offices to savor. The Hilo designer whose Hawaii-inspired fashions and prints we’d pick up while we’re there. And the hula dancer whose graceful movements we’d most want to accompany an oceanside mai tai and Waikiki sunset when we return home.

We've already clued you in about our love for Lost actor Michael Emerson in a previous “15 Things We Love About Hawaii” post. The love currently quenching our thirst for a carbonated beverage like no other, though? Artisanal sodas from Waialua Soda Works.

Trust us. You haven’t had a great vanilla cream soda until you’ve had a Waialua Soda Works vanilla cream soda. HAWAII editor John Heckathorn and I emptied a small office supply of the stuff in an afternoon binge session. (Our original plan was to share a single bottle.) And I’m still unsure whether associate editor Sherie Char got to enjoy any at all. (Burp.)

Here’s an excerpt:

Waialua Soda Works is all about homegrown Hawaii ingredients. There’s Big Island vanilla and Kauai honey in its vanilla cream soda. Island-grown fruits, when available, infuse its pineapple and mango sodas. Maui sugar cane sweetens its root beer. … The contents are handmade and hand-bottled by Jason and Karen Campbell (who) make old-fashioned artisanal soda in the former plantation village of Waialua on Oahu’s North Shore.

Read the full text of our Waialua Soda Works write-up and the 14 other things we love about Hawaii in the May/June 2008 issue of HAWAII Magazine, on newsstands now.

  

Harry Potter author J.K. Rowling has been in court this week trying to keep a fan from publishing The Harry Potter Lexicon, on which he’d spent the last nine years working.

In addition to charging the fan, Steven Vander Ark, with plagiarism, Rowling claimed his encyclopedia of Potter wizardry contained errors.

For instance, Vander Ark wrote that “alohomora,” a magic spell that causes a locked door to open, was from the Hawaiian word “aloha.” 

No, said the author, it’s from a West African language.

Rowling, whose books and movies about the boy wizard have made her a billionaire, did allow Vander Ark to maintain his extensive Web site on all things Harry Potter. 

Otherwise, there wasn’t much aloha in the whole affair.