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How Two Entrepreneurial Kauaʻi Surfers are Supporting Sustainability

Soon after entering the idyllic town of Hanalei on the north shore of Kaua‘i, after crossing the river and passing the taro fields framed by verdant mountain peaks, you will find Slow Yourself Down, a boutique owned by childhood friends Jesse Merle-Jones and Aamion Goodwin. Organic cotton slogan tees and accessories with a laid-back surfer […]

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Kauaʻi, Shopping

This Kauaʻi Boutique is Bringing Back the Muʻumuʻu

About five years ago, Shannon Hiramoto, a Kauai-born fashion designer who uses secondhand materials to create garments and bags, received a box of old muʻumuʻu (relaxed aloha print dresses) from a friend’s mom, thinking she could repurpose the material into other clothing. “I upcycled a few into tote bags, but it broke my heart to

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