HAWAII Magazine is the only nationally circulated, subscription-based, bimonthly publication dedicated to the beauty, history and culture of the Hawaiian Islands.

• 74,000 households, primarily in the mainland U.S., have paid subscriptions to HAWAII Magazine.
• More than 230,000 readers bimonthly.

HAWAII Magazine readers are:

• Hawaii Enthusiasts
  56% visited within past 12 months
  37% visit once a year
  59% visit once every other year
  14.4 days average length of stay
  67% plan to visit in next 12 months
• Loyal Readers
  95% readers are subscribers
  5 year average as a subscriber
  2.2 hours avg. time reading an issue
  72% saved it for future reference
• Active Consumers
  77% visited an advertiser's website
  65% purchased/ordered a product
  60% filed or kept ad for future
  45% contacted advertiser
  42% discussed ad with others
  28% passed ad along to others
  24% recommended a product/service