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HAWAII Magazine is the only nationally circulated, subscription-based, bimonthly publication dedicated to the beauty, history and culture of the Hawaiian Islands.
- 74,000 households, primarily in the mainland U.S., have paid subscriptions to HAWAII Magazine.
- More than 230,000 readers bimonthly.
HAWAII Magazine readers are:
- Hawaii Enthusiasts
56% visited within past 12 months
37% visit once a year
59% visit once every other year
14.4 days average length of stay
67% plan to visit in next 12 months - Loyal Readers
95% readers are subscribers
5 year average as a subscriber
2.2 hours avg. time reading an issue
72% saved it for future reference - Active Consumers
77% visited an advertiser's website
65% purchased/ordered a product
60% filed or kept ad for future
45% contacted advertiser
42% discussed ad with others
28% passed ad along to others
24% recommended a product/service

