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After 34 years, HAWAI‘I Magazine continues to be the state’s only National / International magazine. It is also the largest paid circulation magazine in the state.

HAWAI‘I Magazine inspires travel to the Hawaiian Islands.  Whether in the print magazine, in the digital magazine, on the website, or across any of HAWAI‘I Magazines media platforms – this mission is the same.

HAWAI’I Magazine seeks to bring Hawai‘i’s beauty, places, culture, food, people and stories to life in a way that makes the visitors’ experience deeper, richer and more authentic.

HAWAI‘I Magazine reaches Hawai‘i enthusiasts locally, nationally and internationally.  With each bimonthly issue, HAWAI‘I provides insight into how to experience the best the Islands have to offer. The magazine helps readers plan for new vacations and fondly remember past ones. Through our stories, readers experience Hawai‘i in more depth, gaining an understanding of history, culture and landscape.

HAWAI‘I Magazine is primarily subscriber based. We have 64,700 total paid subscribers, verified circulation per issue, and single copy sales at Barnes and Noble, Longs Drugs, Costco, Safeway, Foodland, Shoppers Drug Mart (Canada), key airport locations and other retail outlets throughout the Mainland and Hawaii.

HAWAI‘I Magazine provides its more than 215,000 readers per issue with an intelligent and well-informed connection to the Islands. If you are planning a trip or simply reliving memories, HAWAI‘I Magazine will remind you why Hawai‘i is the most extraordinary place on earth and why once it enters your heart, it never leaves.

HAWAI‘I Magazine is much more than just a magazine – the brand extends across platforms to reach an engaged and responsive audience.  Each of HAWAI‘I Magazine platforms are strong in their own right, the numbers below speak for themselves.  But when platforms are combined with a cross-media advertising plan, HAWAI‘I Magazine becomes a uniquely powerful and cost-effective vehicle for your brand to engage with an unduplicated audience of more than 5 million Hawaii enthusiasts.

HAWAII Magazine readers are:

Passionate, Active Hawai‘i Travelers
89% plan to visit Hawai‘i within the next 2 years
75% plan to visit Hawai‘i within the next 12 months
43% are planning a Hawai‘i visit within the next 6 months
63% pre-book recreational activities before they arrive
62% stay on average 7 – 14 days
20% stay on average 12 – 21 days

97% use HAWAI‘I Magazine as a resource to plan their Hawai‘i travel
79% visited an advertisers website
76% saves each issue of HAWAI‘I Magazine for future reference

For more information on print and digital advertising, download our Media Kit here. 



Dawn Hirayama, (808) 534-7561


Carolyn Hyman, (808) 534-7183

MICHELLE OKADA, (808) 534-7560

Chris Sold, (808) 364-6065

Loren Malenchek