Asato Family Shop specializes in nostalgic flavors of sherbet.

Photo: Catherine Toth Fox

New Sherbet Shop in Honolulu is All About Local Flavors

Asato Family Shop specializes in frozen treats that spark childhood memories of growing up in Hawaii.

If you grew up in Hawaii, you’ll instantly remember these flavors. And if you didn’t, you’ll instantly love them.

Asato Family Shop, which opened a new brick-and-mortar shop near Downtown Honolulu last month, is all about nostalgic flavors of sherbet.

Owner Neale Asato, who has worked in various kitchens in Honolulu and ran the cafeteria at the John A. Burns School of Medicine, draws flavor inspiration from his childhood in the Islands. He frequented Maui’s Tasaka Guri-Guri as a kid, enthralled (like many of us) by the creamy texture of this frozen treat, a cross between sherbet and ice cream.

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He spent more than five years perfecting the flavors and textures of his sherbet and sorbet, launching his line of frozen deliciousness last year. His sherbets are available by monthly subscription—$36 for 6 pints—or, twice a week, at the shop’s new retail space in Downtown Honolulu. On any given day, you’ll find sherbet in flavors many of us remember from childhood: lychee-flavor Calpico (a Japanese milk drink), Green River, White Rabbit candy, pickled mango and honey lemon peel.
 
Asato almost always has classic strawberry, pineapple and Green River flavors available but rotates the others. In recent months, he has served peppermint hot chocolate, mango, Pink Starburst, matcha, s’mores, passion orange, yuzu (a Japanese citrus), grilled pineapple, calamansi mojito, chocolate gummy bears and, most recently, raspberry truffle. He’s come up with more than 40 flavors in total so far.



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Can’t go wrong with da classics! ❤️💛💚 . What’s your favorite classic flavor? (Yes we’ll bring back P.O.G. sometime soon 😉) . This Sunday will be the second week of Willy Wonka flavors! Come by and grab your favorites or try them for the first time. There are still 2 golden tickets 🎫 possibly in our freezers. We’re hoping to get all the winner by this weekend so we can start working on making the custom flavors 🤗 We will begin taking all giveaway winners of the 10k giveaway this weekend. DM us if you have any questions. Mahalo 🤙🏽 . Asato Family Shop Sunday 1/20, 10am Flavors available: - Da Classic Strawberry - Da Classic Pineapple - Da Classic Green River - Asato Bar (Chocolate) - Snozzberry - Fizzy Lifting Sherbert (bubble gum soda) . 📸 @jazmarzolum, come by and grab your free pint!

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Our favorite, though, is the Li Hing Float, a blend of strawberry sherbet and vanilla ice cream flavored with li hing powder (a salty dried plum), reminiscent of the li hing Icee floats we grew up devouring from crack seed stores. It’s sweet, tart, creamy, salty perfection.




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Swirling up the last batch of Li Hing Icee Float for this Sunday! This flavor will be limited to 1 per person, so hopefully everyone who comes gets a pint! . . Look for the striped wrapping paper covering our windows at 1306 Pali Hwy this Sunday 12/23. We will open our doors at 10am and everything will be first come, first served, no limit with the exception of Li Hing Icee Float which will be limited to 1 pint per person present. We will also NOT be doing any of the giveaway prizes at this time. It might be a little hectic with the new space and we’re trying to keep things as smooth as possible for you and us. Thank you for your patience and understanding and we try to figure everything out as we go! 🙏🏽 Mahalo and hope to see you there 🤙🏽 . Asato Family Shop 1306 Pali Hwy Honolulu, HI 96813 Doors 10am

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Asato Family Shop is celebrating the grand opening of its Honolulu location on Feb. 17 with a release of new flavors likely to spark more tasty memories. We can’t wait.

1306 Pali Highway, Honolulu, 10 a.m. to 2 p.m. Sundays, 11 a.m. to 1 p.m. Wednesdays, asatofamilyshop.com