Photo: Courtesy of Kailua Moon

Kailua Moon is One More Reason to Shop on the East Side

City chic meets beach-town style at this new Kailua boutique.

Pamela Miller-Sofos is a serious fashion fan. So much so that she went into business with the owners of one of her go-to boutiques. Miller-Sofos had been shopping at Hula Moon in Waimea for years and had been pestering owner Kathy Keller to open a space on Oahu. Finally, Keller gave in—with a catch: The two of them would have to open the new spot together.

Photo: Courtesy of Kailua Moon

Enter Kailua Moon, which opened last November on the Windward Side of Oahu. After careful searching, the duo found the perfect spot in sunny Kailua, a tropical shopper’s paradise and ideal for a stylish, new sister boutique. Keller and Miller-Sofos stayed faithful to the style sense that has been making Waimea Moon a success for a decade, with a few additions of lighter, more summery pieces to suit Kailua’s sunnier, warmer climate.

Photo: Courtesy of Kailua Moon
Photo: Courtesy of Kailua Moon

But, the key to the Kailua Moon buying approach? Opting for products that are of-the-moment and as exclusive as possible, which means Miller-Sofos and Keller order small quantities of items, making sure to vary the brands and lines over the seasons to keep the stock feeling fresh. Think a mix of breezy, beach-ready resort pieces alongside ultra-sophisticated items with edgy, chic details and more of a Big Apple vibe than you’ll find in other Kailua boutiques. That includes pieces such as luxurious velvet camis ideal for layering, statement ponchos with eye-catching patterns, and artsy jumpers with cheeky, unexpected designs. Structured and sleek origami purses are just as at home at a modernist cocktail party as they are at the office, while contrasting denim trousers give a contemporary take on your go-to jeans. You’ll even find local beach-babe-favorite brand Tiare Hawaii in stock, the Island go-to for effortless boho maxis and sorbet-shaded, flirty dresses.

539 Kailua Road, #104, Kailua, Oahu, (808) 376-8791