Imagine the afternoon sky in Poipu on Kauai, the ocean on a perfect day in Waikiki.
That color? That’s the 2020 Pantone Color of the Year.
Every year for decades, Pantone has picked a color that captures the feeling of the new year. (Last year it was Living Coral.) This year, Pantone 19-4052 Classic Blue is supposed to evoke reassurance, confidence and connection.
We also think it’s soooo Hawaii.
We looked through old magazines and saw we had used this color a lot, from our local’s guide to the Islands to a few Best of the Best issues. Clearly, we love this color!
Here are other photos we dug up that captures both the color and the spirit of the Islands:
Maybe Pantone should have named it Hawaii Blue instead.