Watch how Matsumoto Shave Ice store whips up its cold treat in its new spot. Photo: Bianca Sewake

Watch how Matsumoto Shave Ice store whips up its cold treat in its new spot. Photo: Bianca Sewake

5 changes we love about Oahu’s new Matsumoto’s Shave Ice store

Don’t worry, the taste and quality of Matsumoto Shave Ice’s popular icy treat haven’t changed and it’s located in the same area—just bigger and better. The expansion resulted from the construction of the Haleiwa Store Lots, a cluster of recently-built storefronts in the surrounding area, which includes Matsumoto’s. And, we are happy to report that the new store is equipped with much needed and fun changes.

1. Parking

And lots of it! The small lot, which used to be right next to the store, is gone (it’s now a courtyard). So, that means there’s no more crowding the perimeter of the church across the street for parking. Just drive to the back of the new store where there’s ample room.

2. Better crowd-flow

Remember how crowded it used to be? Everyone clumped together in one area waiting to order, then you had to squeeze past people to get back out? Well, now, there’s a dividing rope in the doorway, with one side to enter and one side to exit. Once in line, you’ll follow a one-way, clockwise route that takes you through ordering, paying, picking up your shave ice and exiting to enjoy your snack outside.

The Matsumoto Shave Ice logo featured on the wall next to the cash register makes for a fun photo-op. Photo: Bianca Sewake

3. Shave ice sign

This one is genius. While waiting in line to pay, you can snap your proof-I-was-there Matsumoto’s picture without holding up customers behind you. The wall next to the cashier has its logo on it, which is the perfect backdrop for a fun selfie while the person in front of you pays for their order. Additional photo ops can be found outside at the Matsumoto face-cut-out stand.

4. Open kitchen

Yes, you could kind of see the workers making your shave ice in the old store, but the work area was compact. Now, see the entire process. After paying, walk past the production line and watch the store’s staff grind the shave ice, shape it into your bowl, or cone, and then add on the syrup and other toppings.

Choose any one flavor for the Ichiban Special and it comes topped with condensed milk, azuki bean, mochi balls and ice cream—all in an edible waffle bowl. Photo: Bianca Sewake

5. Ichiban Special

Previously, Matsumoto’s offered what it called a Green Tea Special: green-tea shave ice, topped with condensed milk, azuki beans, mochi balls and a scoop of ice cream. Now, they offer the Ichiban Special, where you can select any flavor you want with all those toppings. Plus, all special orders come in an edible waffle bowl! 

Daily, 9 a.m. to 6 p.m., 66-087 Kamehameha Hwy., Oahu, (808) 637-4827, matsumotosshaveice.com.